I Help Health & Fitness Brands Tap into Unexploited Angles - Supercharging Their Meta Campaigns and Skyrocketing Their Profits.
No pitch deck. Just a look at your ad account and the angles your leaving on the table.
Don DiCicco, Creative Strategist
Results that speak for themselves:
45x Increase
+151 %
+9,350%
Increase in engagement by 4500% on a relatively new business page in just 31 days.
ProHealthJobs.com
Increase in new website visitors over a 28-day span, from a cold Meta audience.
Myovolt Wearable Technology
Growth in new users over 28 days after a fresh angle launched into cold traffic.
Myovolt Wearable Technology
I will beat your best Meta ad in 7 days, or you don't pay.
Put my best three hooks against your reigning champion ad. If my ad wins based on cost/result, it's $300. If not, you owe me nothing and keep the ad.
What I do:
Three things, done in order, on repeat.
Deep Dive Market Research
Angle Mapping & Ad Creative
Test, Analyse, Kill or Scale
Before I write a single hook, I pull every reason your customers buy, every objection that stalls them, and the exact words they use about your products and your competitors. It's brain storming built on evidence, not guesswork.
Research turns into a map of angles you may not be running yet, then into scroll-stopping Meta ads. The more genuinely different angles we test, the wider the reach and the faster we find what moves your numbers.
Ad performance is checked weekly. Losers get killed fast. Winners get more budget. No ad survives on a hunch.
Start Small and let the results make the case, or go stratight to a full engine.
Strategic Research Report
Retainer: Monthly Angle Map
A comprehensive market analysis and angle map, delivered as a one-off report.
Super deep dive into your market, customers and competitors
A monthly angle map with30-50 fresh strategically created ads.
Weekly performance reviews: kill what's losing, scale the winners.
Three month minimum.
From $5k-$10k/mo. based on your typical ad spend.
Creative Audit & Mini-Pack
In-depth audit of your existing Meta creatives and a Mini-Pack of 20 fresh ads.
Creative Audit
A hard look at your current ads: what's working, what's wasting spend, and what you're missing.
The 7-Day Challenge
I'll beat your best Meta ad in 7 days, or you don't pay.
I build 3 new hooks around an unexploited angle
We run them head-to-head against your current best ad for 7 days. You only cover ad spend
If one of my ads wins on cost/result: $300
If none of them beat your control: you owe nothing and keep the ads.
Other options:
$850
$1200
$2900
A few ads out in the wild...
What Clients say:
Some of the companies I've worked with:
About Me
Don DiCicco Spotlight Creatives, LLC
I'm a creative strategist. What's creative strategy and why should you care?
It's copywriting on steroids...finding pools of customers ready to buy your products, but who have never been addressed!
As a copywriter for almost 10 years, I would do enough research to complete the assigned project, but that was about it. That's all any copywriter generally does.
Admittedly, copywriters used to have to guess quite a bit, brainstorming ideas that may or may not have real-life evidence in the market. And missing less obvious opportunities!
AI has changed that!
Using advanced prompts and techniques learned from mentors responsible for over $100 million in direct sales, I pull every reason your market buys, every reason they don't, and what they actually say about your products and your competitors. Plus a lot more.
I'll find angles you're probably missing, opening up profit opportunities you never tapped into. Let's talk about how I can help with your next campaign.